Is the dot COM Era Ending?

Last June 20, the Internet Corporation for Assigned Names and Numbers (ICANN) made an announcement that the standards it sets for naming websites will be less strict. Currently, generic top-level domain (gTLD) suffixes are confined to 22 three letter options which includes such familiar domains as dot com, dot org and dot net.

During a special meeting, ICANN’s Board of Directors approved a plan to dramatically increase the number of Internet domain name endings to 66 characters long. The cost for applying for a new suffix is $185,000. Private companies have already made announcements that they will be applying for custom suffixes. Applications for new gTLDs will be accepted from 12 January 2012 to 12 April 2012.

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