The Power of X: Philippines’ First Digital Congress #DigiCon

The Power of X: Digital Multiplied is the Theme of the First Digital Congress in the Philippines

The Internet and Mobile Marketing Association of the Philippines (IMMAP), is celebrating its 10th anniversary this year and as its birthday bash, it will hold the country’s first “IMMAP Digital Congress” or IMMAP DigiCon to encourage practitioners to level up their skills in the rapidly evolving digital industry.

The Power of X - IMMAP DIgital Congress DigiCon logo

The theme for the first #DigiCon is “The Power of X: Digital Multiplied”. The IMMAP DigiCon fuses together other regular digital marketing conferences such as the Mobile Marketing Summit, Digital Commerce Summit and the IMMAP Summit into one grand event that is expected to draw around 3,000 delegates from various industries across the country and possibly from South East Asia as well.

What to Expect from the IMMAP DigiCon

The IMMAP DigiCon will showcase provided by powerhouse experts and acknowledged regional and global thought leaders in the field of digital marketing which participants will be able to listen to. A total of 100 speakers representing the various sectors of digital marketing’s diverse ecosystem will enlighten delegates on 10 tracks of topics.

10 Tracks of Topics to be Discussed in the IMMAP DigiCon

1. Branding and Marketing
2. Content and Distribution
3. Start-Ups
4. The Digital Creative
5. Social and Search
6. eCommerce and Payments
7. The Digital Agency
8. CRM, Data and Analytics
9. Research and Measurement
10. Media and Ad Networks

A Powerhouse Lineup of Speakers

For the Philippines’ first ever DigiCon by IMMAP, the premier organization of digital marketing professionals in the country, included in the speaker lineup are

a. Steve Kalifowitz, Twitter’s Head of Brand Strategy and Advocacy for Asia Pacific and Middle East and North Africa (APAC-MENA)
b. Sunita Kaur, Spotify’s Managing Director for Asia
c. Ryan Morales, Head of Consumer Marketing for Google Southeast Asia
d. Eleanne Hattis, Head of Asia Pacific Sales for Waze
e. Sandhia Devanathan, Head for eCommerce, Financial Services for Travel, Southeast Asia, for Facebook eCommerce, among others.


@sandi7799 of @facebook gives a taste of #IMMAPDigiCon @immapph #MakatiDiamondResidences

A photo posted by Jeffrey Aspacio (@jaspacio) on

IMMAP DigiCon Trade Exhibit

Other highlights of the IMMAP DigiCon will be a Trade Exhibit that will showcase digital commerce and other impressive and innovative technology solutions, and the Boomerang Awards, which celebrates the most effective and creative digital marketing campaigns developed and produced over the last year.

“We have long dreamt of establishing the country’s first digital congress, and now it’s finally happening after months of planning and painstaking work. We would like to thank the IMMAP DigiCon management committee for putting together this milestone event for our association’s 10th anniversary, and we’re looking forward to a successful event,” says Margot Torres, IMMAP President.

Current president of @immapph, @margot_torres #IMMAPDigiCon #MakatiDiamondResidences

A photo posted by Jeffrey Aspacio (@jaspacio) on

For his part, IMMAP Vice President and DigiCon Director-in-Charge Eduardo Mapa, Jr. said, “The array of speakers gathers the best of the best, the brightest of minds when it comes to digital marketing. We are glad that they are willing to speak during this event to help spread the word on the importance of digital marketing and, eventually, help transform the marketing landscape to make it even more vibrant and dynamic in the 21st Century.”


“What we are preparing for is the establishment of what we call a ‘digital economy.’ It is slowly and surely happening so everyone, whether in the traditional or digital marketing industries, should be able to embrace it and witness it. Our goal in digital marketing is to complement the tenets of marketing and hopefully transform and bring it to a whole new level. The road is tough, acceptance from companies is trickling, but we are moving forward. We hope that our event will help achieve that goal,” explains Donald Lim, co-founder of IMMAP and overall Chairman of the IMMAP DigiCon.

The @immapph founder @donald_lim_ will be #IMMAPDigiCon’s overall chairman #MakatiDiamondResidences

A photo posted by Jeffrey Aspacio (@jaspacio) on


The first “IMMAP DigiCon, The Power of X: Digital Multiplied,” will be held on October 10-12, 2016 at the Philippine International Convention Center, Vicente Sotto Street, Cultural Center of the Philippines Complex, Pasay City. For more information and other event mechanics, go to or

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